AUDIENCE A: FAMILIES
Two Audiences.
Two Pages.
One System.
Fast, focused landing pages that turn family inquiries into scheduled assessments, and applicants into interviews. All built around your service area, offer, and follow-up.
Apply for a Census Growth AssessmentAUDIENCE B: CAREGIVERS
Live page
Family Conversion
Wired into GoHighLevel pipelines
Live page
Caregiver Recruitment
Wired into GoHighLevel pipelines
A Home Care Website is not a Brochure.
It exists to convert two very different audiences: adult children evaluating care for a parent, and caregivers evaluating an employer. Census Home builds separate, conversion-focused pages for each with clear next steps, mobile-first layout, and message-marketing fit for private-pay families.
Build sheet
1
Family Conversion
Hero, trust, service area, and a single primary next step tuned for inquiries.
2
Caregiver Recruitment
Separate employment-oriented page written for applicants, not families.
3
Mobile-First Design
Most inquiries arrive on mobile. Layout and load speed are optimized for it.
4
Form and Call-Routing
Inquiries flow into your GoHighLevel pipelines with source attribution intact.
5
Editable Content Blocks
Update copy, service area, and testimonials without rebuilding the page.
6
Analytics Wiring
Conversion events for form submits, call clicks, and applications.
COMMON QUESTIONS
Not necessarily. Most agencies keep their main brand site and add focused family and caregiver landing pages built to convert. If your current site is the bottleneck, we can rebuild it.
You do. Pages, copy, and creative assets belong to your agency. If we ever part ways, you keep everything.
Most family or caregiver landing pages go live within a few weeks after intake. Timing depends on how quickly we can gather local footage, testimonials, and service-area details from your team.
The pages are wired into GoHighLevel for follow-up, attribution, and speed-to-lead. Your care management platform stays the source of truth for schedules, care plans, and clinical records.
Yes. Copy blocks, service area, and testimonials are editable without a developer. Structural changes come back through us so conversion stays intact.