CAREGIVER CAPACITY
A Separate Funnel Built to Grow Caregiver Capacity.
Family demand only matters if you can staff it. Census Home runs a dedicated employment-oriented funnel to attract, follow up with, and interview qualified caregivers.
Recruiting is a Marketing Problem.
Recruiting is a marketing problem, not a job-board problem. Census Home installs a separate creative, campaign, and follow-up system for caregivers with pre-screening, interview scheduling, and pipeline visibility. Hiring decisions remain with your agency.
Inside the funnel
Recruitment Campaigns
Meta and platform campaigns tuned for caregiver applicants in your area.
Landing Page
A separate page written for applicants, not families.
Applicant Follow-Up
SMS and email cadences that reduce ghosting and no-shows.
Interview Scheduling
Direct booking into your team's calendar with reminders.
Pipeline Visibility
Lost-reason tracking, reactivation, and applicant source attribution.
Capacity Coordination
Volume adjusted to your current hiring mode and open cases.
CAREGIVER POOL
A Living Pool of Caregivers Orbiting Your Agency.
Every applicant enters a warm, active pool: pre-screened, nurtured, and ready to re-engage the moment capacity opens. Instead of restarting from zero on every hiring push, your agency stays at the center of a rotating bench of caregivers who already know your brand.
COMMON QUESTIONS
Caregivers and families need very different messages, offers, and calls to action. Mixing them dilutes both funnels and hurts conversion on each side.
We pre-screen applicants using criteria your team defines and pass qualified candidates directly into interviews. Hiring decisions always stay with your agency.
The system is designed for tight markets. It focuses on speed-to-lead, applicant follow-up, and reactivating past applicants when capacity opens.
In Growth mode we throttle recruitment spend and keep the pool warm so you can scale up quickly when a new case or capacity gap appears.
No. Onboarding, orientation, credentialing, and training stay with your agency. We hand off qualified, scheduled applicants ready to interview.