PAID ACQUISITION
Paid Advertising that Respects your Caregiver Capacity.
Census Home runs Meta and Google campaigns designed to create qualified family demand matched to your service area, offer, and staffing reality, not a generic playbook.
Apply for a Census Growth AssessmentFacebook & Instagram
Meta
Private-pay focused campaign inquiries in your service area.
Sample ad
Trusted private-pay care in [City]
Family-focused, capacity-matched, wired into follow-up.
High-intent local
Google Search
Capture families actively searching for care right now.
Sample ad
Trusted private-pay care in [City]
Family-focused, capacity-matched, wired into follow-up.
Spend that respects your staffing reality
More leads do not create growth if your team cannot contact, qualify, convert, or staff them. Census Home runs paid campaigns as part of one connected system, coordinated with your caregiver capacity and follow-up workflow. Client advertising spend is separate from Census Home's management fee.
Client ad spend is separate from Census Home's management fee.
What's included
Meta Campaigns
Family-focused Facebook and Instagram campaigns for private-pay inquiries.
Google Campaigns
High-intent local search for families actively looking for care.
Conversion Creative
Real video and static creative built for private-pay families, not generic seniors.
Landing pages
Dedicated pages that match the ad and offer, wired into follow-up.
Attribution
Source, campaign, and creative tracked through to assessments and staffed starts.
Capacity Coordination
Spend adjusted to your Growth, Balanced, or Hiring mode.
COMMON QUESTIONS
No. Client advertising spend is separate from Census Home's management fee. You approve and control the budget on your own ad accounts.
Budget depends on your service area, offer, caregiver capacity, and current inquiry flow. We recommend a starting range during the Census Growth Assessment.
We shift into Hiring or Balanced mode: less family spend, more caregiver recruiting, so you're not paying for family leads you can't serve.
Yes. Meta creates demand and awareness; Google captures families actively searching. Most private-pay agencies benefit from a coordinated mix.
Source, campaign, and creative are tracked through to assessments and staffed starts, not just clicks or form fills.